In today’s rapidly changing world, small business owners must constantly adapt their marketing strategies to stay competitive. One powerful tool that’s proven highly effective is video marketing.
I’ve seen incredible results using video marketing, and I’ve been encouraging more small businesses to try it, too (for example, listen to my 2022 podcast, Demystifying TikTok). If you haven’t already embraced this trend, now is the perfect time to start.
In this article, I’ll explore 12 compelling reasons why your small business should use video marketing. And stay tuned all month long as I’ll dive deeper into this topic in future blog posts!
12 Reasons to Use Video Marketing
There are countless reasons why small businesses should utilize video marketing, and I’ve compiled some of my favorites below. By incorporating these strategies, you can unlock the potential of video marketing to help your business thrive in the digital age. Let’s dive into the top 12 reasons to use video marketing in your small business!
1. Demand for video is increasing.
Video consumption continues to grow, with people watching more videos online than ever. According to Statistica, over 3 billion internet users streamed or downloaded videos at least once per month in 2022. The increasing demand for video content means small businesses should adapt and incorporate videos into their marketing strategies. By doing so, they can better engage with their audience, offer dynamic content, and stay ahead of the competition.
2. Video attracts attention and new customers.
Capturing your audience’s attention can be challenging in a world saturated with information. Video is an excellent way to grab their attention and make a lasting impression. High-quality, engaging videos can pique interest, encourage social media sharing, and draw new customers to your business. 93% of marketers say they’ve landed a new customer through a video on social media.
3. Video encourages social shares.
Social media platforms like Facebook, Instagram, and Twitter have become essential channels for small businesses. According to Market Splash, video content on social media generates 1200% more shares than text and image content combined. By creating engaging video content, you can leverage the power of social media to expand your audience and gain new customers.
4. Video boosts conversions and sales.
Video content is not only engaging, but it’s also highly effective at driving conversions and sales. According to 2021 research from Wyzowl, 78% of marketers feel that videos have directly increased sales for their business. By incorporating video into your marketing strategy, you can give potential customers a better understanding of your product or service, increasing the likelihood of purchasing.
5. Video is great for educating your audience.
Video is ideal for explaining complex concepts or demonstrating product features, and 96% of people rely on videos to learn about products and services. By educating your audience through video, you can help them make informed decisions while positioning your brand as an expert in your field.
6. Video builds trust.
Trust is essential for fostering long-lasting relationships with your customers. High-quality, authentic video content can help build credibility and trust with your audience, increasing brand loyalty and customer retention. 57% of consumers say that videos give them more confidence to purchase online, highlighting the importance of using video content to establish trust.
7. Video appeals to mobile users.
About 90% of consumers use their mobile devices to watch video content. With mobile internet usage surpassing desktop usage, optimizing your marketing efforts for mobile viewing is crucial. Video is easily consumed on smartphones and tablets, making it an attractive option for reaching on-the-go customers.
8. Video helps SEO.
Search engines love video content because it indicates a high-quality, engaging user experience. 86% of video marketers say it has helped boost website traffic. Further, 80% say that video increased dwell time on their website. By incorporating video into your website and marketing strategy, you can improve your search engine ranking, making it easier for potential customers to find your business online.
9. Video brings a high ROI.
Although creating high-quality video content can be an investment, it typically pays off. According to Animoto research, 88% of marketers are satisfied with the return on investment (ROI) they get from their video marketing efforts on social media. By incorporating video into your marketing strategy, you can maximize your ROI and achieve better results than relying solely on traditional marketing methods.
10. Video engages buyers.
Video is an excellent tool for engaging potential customers throughout the buyer’s journey. From raising awareness to driving conversions, video can guide prospects toward purchasing. According to research, 90% of users say that product videos are helpful in the decision-making process, demonstrating video’s power in engaging and persuading potential customers.
11. Videos help you reach a younger audience (Millennials, Gen Z).
Younger generations have grown up with technology and are more likely to consume video content. Incorporating video into your marketing strategy will appeal to Millennials and Gen Z, fostering brand loyalty and future growth. Over nine out of ten US consumers between 12 and 44 are digital viewers, and 97.8% of internet users between 18-24 consider themselves digital video viewers.
12. Video helps you tell your story.
Every business has a unique story, and video is an excellent medium for sharing it. Using video to convey your brand’s values, mission, and personality, you can create an emotional connection with your audience and foster long-lasting customer relationships. 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video, which shows the potential of storytelling through video content.
Stay Tuned for More About Video Marketing for Small Business
In summary, there are numerous benefits to using video marketing in your small business. From increasing demand and attracting new customers to engaging buyers and reaching younger audiences, video marketing can significantly boost your marketing efforts. As I continue to explore the power of video marketing throughout the month, I hope you’ll be inspired to embrace this versatile and engaging medium to grow and enhance your small business. Stay tuned for more valuable insights and tips in my upcoming blog posts. And if you can’t wait and want to learn more about video and other social selling techniques RIGHT NOW, head over and join my online Social Media Selling course!
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